Embedded Files
In my work with early-stage companies, there's usually been a need for me to roll up my sleeves and handle much of the executional work myself. I've got no problem with that. Here are a few selected examples of the work I've done, both strategic and executional.
Marketing Strategy & Leadership
Marketing Strategy & Leadership
Setting direction, getting everybody on the same page, and planning for sustained success.
New-Year Kickoff
New-Year Kickoff
See the marketing component of an yearly companywide kickoff meeting.
NPS Trend Tracking
NPS Trend Tracking
At Smart Lunches, we were disciplined about using weekly NPS feedback to drive product development.
Marketing Prioritization
Marketing Prioritization
In an early-stage company, prioritizing among the many pressing marketing needs is critical.
Positioning & Messaging
Positioning & Messaging
Finding a way to communicate that motivates behavioral change is marketing's first and most important objective.
Persona Development
Persona Development
You can't message effectively without a nuanced understanding of the needs and motivations of everyone you're trying to reach.
Message Hierarchy
Message Hierarchy
A detailed message hierarchy outlines exactly what to say to whom, and when. It greatly enhances the consistency of every communications effort.
Message Training for Sales
Message Training for Sales
A message is only effective if it's used consistently. See how I help get the entire sales team singing off the same song sheet.
Web Design & Development
Web Design & Development
In a SaaS business, in the eyes of your prospects, your web experience is who you are. I've personally designed, written, and built websites that significantly enhance a young company's market presence.
Design
Build
Copy
Graphics
Design
Build
Copy
Graphics
Design
Copy
Graphics
Design
Build
Copy
Graphics
Build
Copy
Graphics
Design
Copy
Graphics
Copywriting
Copywriting
Marketing inevitably involves writing. I like to write.
Graphic Design
Graphic Design
I design and create materials that make early stage companies look especially polished and established ... and importantly, that motivate targeted prospects to act.
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