Hi, I'm Brock. 

Hello!

I'm Brock Bair. I'm a seasoned early-stage marketing leader, with expertise building agile, aggressive marketing organizations from the ground up. 

My experience encompasses both B2B and B2C, mainly in the SaaS and online services industries. 

I've usually been the "first marketer in" with the early-stage organizations I've served. Because of that, I'm comfortable with both the strategic and executional elements of building marketing success. I roll up my sleeves and GSD. I'm also a strong leader/mentor for growing marketing teams.

My approach is grounded in customer insight, informed by analytical rigor, and made effective by the magic of resonant storytelling. 

I have a well-practiced facility with all modern marketing platforms and channels, both digital and traditional.

Key Achievements:

• Founding manager of New England’s first digital marketing agency

• Grew sales at a pioneering foodtech company from $7M to $40M

• Grew a professional services company from inception to $18 MM in annual sales

• Led marketing orgs through 6 successful fundraising rounds, helping to raise $160MM in investment capital

Marketing Expertise:

building business from scratch, digging for customer insight & intelligence, developing effective messaging, changing entrenched buyer habits, maximizing brand affinity, driving volume and maximizing conversion (B2B), acquiring and retaining customers (B2C), building effective marketing teams, SaaS model/metrics, web/funnel analytics, digital & traditional campaign execution, sales support & alignment, hands-on leadership, passion for making customers love us

Technical Marketing Expertise:

Marketo, HubSpot, Salesforce, Google Analytics, Google Ads, Tableau, Google Data Studio, Mailchimp, Klaviyo, WordPress, Unbounce, Instapage, Livestorm, Shopify, Adobe Creative Suite, html, CSS, JavaScript